Relaunch

Case Study: The Azure Pavilion Relaunch — Nikolay Nikitenkov

How to relaunch an unprofitable restaurant in 6 months. A real case study with numbers.

Related cases

+340% revenue in 6 months, food cost reduced from 48% to 31%

Azure Pavilion restaurant terrace with sea view

The Azure Pavilion — a Mediterranean cuisine restaurant on the coast. Before our engagement: 20% occupancy, 48% food cost, monthly losses.

Diagnosis

The audit revealed three key problems: an oversized menu (127 items), poor food cost control, and weak seasonal marketing.

What We Did

  • Reduced menu from 127 to 48 items
  • Implemented tech cards and portion control systems
  • Repositioned concept for local audience
  • Launched events programme (sunsets, tastings)

Results After 6 Months

  • Revenue: +340%
  • Food cost: 48% → 31%
  • Seasonal occupancy: 20% → 87%
  • Achieved 18% EBITDA

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Nikolay Nikitenkov

Restaurateur with 15 years of experience. Opened 42 venues from Moscow to Marbella. Consults teams on opening and optimizing restaurant businesses.