Case Studies — Nikolay Nikitenkov

Cases

All Cases

Concept

Cortijo Luidze: Concept Development and Launch of a Fire Grill Restaurant in Estepona

How the Luidze concept was developed and launched — a fire grill restaurant in Estepona that combines open-fire cooking, Georgian culinary accents, and Mediterranean ingredients.

Opened June 2025 in Estepona. Unique grill concept on Costa del Sol with media coverage and brand chef recognition. Established the second major brand in the Nikitenkov restaurant group.

Launch

Launching Luini San Pedro: Opening an Italian Restaurant in Spain as a Foreign Founder

How Nikolay Nikitenkov launched Luini San Pedro — an Italian trattoria in San Pedro de Alcántara — from scratch in a foreign country in 2023, with no Spanish and no local network.

Restaurant open since 2023. Became the foundation for Luini El Fuerte and the wider Luini group. Established the operational model replicated across the brand.

Relaunch

The Azure Pavilion: Relaunching a Coastal Restaurant

How we turned an unprofitable Mediterranean restaurant into a profitable venue in 6 months.

+340% revenue in 6 months, food cost reduced from 48% to 31%

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